MARKETING CAMPAIGNS
Supporting content, product and email marketing efforts I designed marketing campaigns including landing pages, digital and social ads and the blog.
Content marketing Tech & Safety microsite
Tech & Safety campaign needed a hub with well defined content organization and relevant and appealing article pages imagery to increase traffic and domain ranking and drive quoting.
I created a new layout for the campaign home page while reusing site-wide patterns, such as the header hierarchy, the subnav, and the quoting module.
On individual article pages we used data visualization to help the user understand complex data.
Each of the 7 articles of the campaign reached about 50,000 people, received on average 32,000 traffic, 240 media pickups and 4,000 reactions (likes, comments and shares).
Fuelcaster gas-saving app quiz
To support social media campaign promoting Fuelcaster, a gas predictor app, we created an animated interactive gas-saving quiz. I wireframed the story board, the functionality and the layout and worked with an illustrator to bring the idea to life.
